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Fractional CMO Marketing Advisor . Singapore

Strategic Marketing Leadership,
Without the Full-Time Hire.

I help founders and growing businesses create focused marketing strategies, align teams, and drive growth through smarter marketing decisions.

Get senior marketing direction across branding, content, websites, and campaigns—without hiring a full-time CMO.

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Explore My Services

Meet The CMO

Strategic Thinking With Hands-On Marketing Experience

My experience began in content creation, social media and influencer marketing, giving me a practical understanding of how brands communicate and build attention. Over time, my work expanded into wider marketing strategy, brand positioning, campaign planning, partnerships and business development.  

Today, I work with founders and growing businesses to bring these areas together. My role is to help businesses understand what marketing activities they need, what should be prioritised, who should execute the work and how performance should be assessed.

I do not believe every business needs a large marketing department or an expensive long-term agency arrangement. What many businesses need first is clear thinking, commercially sensible priorities and someone who can coordinate the different moving parts.

Why Alexis

Marketing Activities Should Work Together.

Many businesses are already spending on content, advertising, websites, influencers, SEO or external agencies.  The problem is often not a lack of marketing activity. The problem is that nobody is connecting the activities, deciding what should come first, reviewing whether the budget is being used effectively, or ensuring that marketing supports the company’s wider business objectives.

A Fractional CMO provides the strategic leadership layer between the business owner, internal marketing team and external specialists.
Too Many Disconnected Activities
Content, advertising, social media and website work may be happening independently without a common strategy.
Unclear Marketing Priorities
The team is busy, but there is no clear agreement on which campaigns, channels or audiences deserve the most attention.
Difficult Vendor Decisions
Different agencies and specialists may provide conflicting recommendations, making it difficult to assess what is reasonable.
Limited Performance Visibility
Reports may focus on likes, impressions and traffic without clearly showing how marketing supports enquiries, sales or business growth.

Areas of Expertise

Strategic Direction Across the Marketing Function

Get senior-level guidance across the different marketing activities that support your brand, customer acquisition and business growth.

Content and Social Media

Develop content direction, campaign themes, platform priorities and a more consistent communication approach.

Paid Advertising

Review campaign objectives, channel selection, budget allocation, targeting and performance with the relevant specialists.

Influencer and Media Outreach

Identify suitable creators, media opportunities and outreach strategies aligned with the target audience.

Website and Conversion Strategy

Assess whether the website communicates the brand clearly, supports the customer journey and converts visitors into enquiries or sales.

SEO and SEM

Review search opportunities, priorities, expected outcomes and recommendations from SEO or search advertising specialists.

PR and Brand Positioning

Clarify how the business should be positioned and identify suitable stories, messages and publicity opportunities.

Partnerships and Business Development

Explore collaborations, referral relationships, sponsorships, events and strategic commercial partnerships.

Marketing Performance and KPIs

Establish suitable measurements, review results and determine the appropriate next steps.

My Approach

A Clearer Way to Manage Marketing

01. Understand

Review the business, target customers, current marketing activities, internal capabilities, vendors and commercial objectives.

02. Prioritise

Identify the most important opportunities, risks and activities based on the available budget, resources and business goals.

03. Coordinate

Align internal team members, agencies and specialists around clear responsibilities, timelines and expected outcomes.

04. Review

Track agreed KPIs, assess the effectiveness of the work and adjust priorities where necessary.

Services and Pricing

Choose the Level of Marketing Support You Need

Ad-Hoc Marketing Advisory

Suitable For

Founders and businesses that need an experienced external perspective on a specific marketing question, campaign or decision.

Areas Covered
  1. Online marketing strategy
  2. Offline marketing and partnerships
  3. Campaign and content direction
  4. Brand positioning
  5. Vendor and agency review
  6. Marketing performance
  7. Marketing priorities and next steps

Pricing

Suitable For

Founders and businesses that need an experienced external perspective on a specific marketing question, campaign or decision.

Deliverable

A review of the current situation, recommended priorities and practical next steps

Book an Advisory Session
Fractional CMO Monthly Retainer

Suitable For

Businesses that require ongoing strategic marketing direction and regular senior-level oversight.

Monthly Scope May Include

  1. Initial marketing and business review

  2. Monthly marketing priorities and action plan

  3. Two strategy or review meetings per month

  4. Review of content, campaigns and marketing performance

  5. Guidance across content, advertising, SEO, SEM, PR, websites and partnerships

  6. Coordination or review of external marketing vendors

  7. Reasonable WhatsApp or email advisory support between meetings

Pricing

Monthly Deliverable

Marketing KPI and progress review, including observations, priorities and recommended next steps.

Scope Note

Advertising spend, content production, photography, videography, website implementation, media buying, SEO execution, PR distribution, software subscriptions and external vendor fees are not included unless specifically stated.

Additional execution work will be scoped and quoted separately by the relevant internal team, partner or appointed vendor.

Discuss a Monthly Engagement

My Brands

Other Brands and Ventures

Alongside my advisory work, I am involved in selected businesses and creative ventures across design, retail, events and content.

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Turn your brand into
your strongest marketing asset.

Discover how strategic design can elevate your brand in just 30 minutes.

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